Trade Marketing
Co-build the local trade marketing strategy for the market, in line with the regional marketing strategy and global guidelines, ensuring full coherency with brand image and global plans, allocating Advertising & Promotion budget intelligently to meet defined image, impact, sales and profitability targets.
Engage in client meetings with retail partners to present and negotiate win-win trade plans, ensuring alignment on vision, execution and expected outcomes.
Craft local go-to-market for product launches, orchestrating all marketing initiatives including promotional campaigns, pop-ups and in-store events from initial concept to final execution.
Retail Excellence
Ensure flawless in-store execution across our network, maintaining highest standards of excellence for all POS doors (visual merchandising updates, planogram creation, maintenance…) and E-commerce sites (brand pages, product listings, assortments)
Adept in product management, you will drive the creation and installation of new personalized retail spaces with key stakeholders (retailer clients, interior design, sales teams…) elevating brand image, enhancing customer in-store experience and meeting business needs.
Adapt and implement visual merchandising guidelines (planograms, scenography…) elevating brand image and ensuring efficient product portfolio coherency.
Amplification
Working with local PR agencies to create a full 360 PR calendar in line international guideline, while identifying market-specific local opportunities tailored to the UK market, to achieve clearly defined print, digital and social EMV targets
Drive systematic seeding to press and influencers in order to achieve growth in ranking amongst industry reports
Meeting journalists to foster and nourish relationships to drive organic editorial content
Pilot print and social media partnerships to drive brand desirability and growth
Business Analytics & reporting
Skilled in budget management & operational process (FOC support and budget management, raising POs in a timely manner..)
Establish clear marketing & communication performance targets, monitoring and analysing results (quantitative and qualitative), making recommendations to continuously improve marketing campaigns.
Create, consolidate and actively share best practices, experiences and expertise with internal and external stakeholders (trade plans, marketing calendar, launch reports…).
Recommend investment priorities, track marketing budget and evaluate ROI, reviewing forecasts to respond to market changes or strategic shifts based on sales data
Synthesize latest trends, innovations, competitive watch and consumer insights into actionable strategies.
With a bachelor’s or master’s degree in marketing, or related field, you have at least 5 years of experience in a similar role, preferably within the luxury or beauty industry, with direct interaction with retail partners. Previous experience in the UK market is an asset. Fluency in English is required; any other language is considered as an asset.
You have a proven track record of developing and executing high-impact marketing initiatives while ensuring full adherence to brand identity. Your expertise in PR and social media strategies allows you to amplify brand presence and engage target audiences effectively. Data-driven and results-oriented, you excel in analyzing marketing performance, making strategic recommendations, and optimizing campaigns to drive brand growth.
Recognized for your creativity and strategic mindset, you are proactive, solution-driven, and thrive in a fast-paced environment where you can manage multiple projects simultaneously. With strong operational, communication and interpersonal skills, you build and nurture trustful relationships with internal and external stakeholders, rallying them around a shared vision.
Proficient in Microsoft Office, PowerPoint, and Excel.
