Friday, 16 October 2026
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Sales Development Manager

October 15, 2026

We’re hiring a Sales Development Manager!
Position Summary
The SDM manages the sell out business for the whole country via managing 3 field supervisors and several Brow Bar Experts in team Amsterdam directly.

Duties Include
Sales
Develop our sales turnover in the country by achieving monthly and yearly targets for the stores.
Set up and monitor targets by region and by door, coming up with an action plan when needed
Regularly visit stores with the Field Supervisors with a focus on flagships
Ensure that the doors are regularly animated by the Field Supervisors
Partner and build strong working relationships with the retailer regional directors and store managers to develop the Benefit staff performance and drive commercial opportunities.
Come up with engagement activities for both the retailer staff and Benefit staff
Management
Hire, orient, develop and retain people at all levels
Negotiate staffing levels based on productivity targets, trends and opportunities when necessary
Ensure that all counters are appropriately staffed with the right people
Manage and motivate the Benefit team leading by example
Consistently conduct My Journey So Far (MJSF) evaluation for direct reports to drive performance according to individual improvement needs.
Follow-up performance of the Beauty consultants in team Amsterdam.
Ensure that your direct reports follow all company and store policies, guidelines and procedures (grooming, hygiene…)
Marketing / Merchandising
Work with HQ to ensure stock levels are accurate and that top skus are always in stock
Execution of POSMs and Merchandising update in-store collaborating with Field Supervisor and/or BCs
Liaise with the Merchandising regional team on specific issues (damages, loss/missing of our furniture)
Negotiate an animation plan and extra space with the retailer regional manager and store managers
Training
Build a trained and educated Field Supervisor staff and Retail staff through on and off site training
Identify further training needs with trainer through the conducting MJSF evaluation
Maintain the consistency and standards of the Sales Technique
Admin / Others
T&E reports
Online booking coordination
Take care of Merchandising order
Translate Merchandising and Training materials into local language when needed
Help with PR events, Training events, events for retailers and for our staff

Competencies and qualifications
6-8 years retail experience including minimum 3 years management experience
Living near Amsterdam.
Cosmetics experience preferred
Proven sales and service track record
Proficient computer skills – Word, Excel, Power-point
Proficient at reading and analyzing numbers
Excellent communication and leadership skills
Promote feel good/fun environment for customers and employees
Be passionate, fun and tenacious !

View and apply on the employer website

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