In respect with the brand / division model, increase brand’s online & multi-channels turnover, setting out the distance-selling strategy for a given clientele, ensuring incubation of new businesses & brand growth in the business market (e-commerce, m-commerce…), in line with brand’s identity and objectives.
– Define e-commerce development & strategic roadmap: Identify and experiment on-line retail opportunities in line with brand’s positioning and objectives (including e-boutiques, e- retail and e-tail, mobile commerce, social commerce…)
– Drive sales, ensure profitability and growth of the e-boutiques, e-retail/e-tail sites if relevant
– Build a strategy to optimize traffic using all levers (media, search, social, partnerships…) and ensure cross-channel synergies
– Monitor the customer experience and purchase path to improve purchase rate (frequency, conversion, average order size) on all devices (web, mobile…) and provide data expertise to deploy & adapt the strategy
– Track and measure site & Business performance to increase programs ROI
– Set-up and optimize orders, payment, delivery with Supply Chain (internal/external) & finance
– Define, lobby for and pilot the budget in line with the entity’s /brand’s strategy and ambition
