Responsibilities
1/ Commercial Planning & Business Performance:
· Manage assigned eCommerce channels to deliver sales, profitability, and operational KPIs.
· Execute regional and brand commercial strategies while adapting campaign plans, assortment priorities, and promotional mechanics based on local market insights and business performance.
· Monitor channel performance and identify opportunities to optimize business growth.
2/ Campaign Planning & Execution:
· Lead the planning and execution of commercial campaigns across assigned eCommerce channels, including platform campaigns, brand campaigns, and other commercial initiatives.
· Work closely with platform partners and external stakeholders to maximize visibility and commercial opportunities.
· Lead & coordinate channel-specific activations, including KOL/KOC campaigns, livestream initiatives, promotional mechanics, and campaign readiness where applicable.
· Own the growth and optimization of social commerce and affiliate channels to drive customer acquisition, engagement, and platform sales performance.
· Ensure all commercial activities are executed accurately and on schedule.
3/ Agency & Store Operations Management:
· Manage day-to-day operations through appointed external partners and agencies.
· Cascade business priorities, campaign requirements, brand guidelines, and operational instructions to ensure timely and accurate execution.
· Review and approve campaign setup, promotional mechanics, onsite visibility, creative assets, and operational requests.
· Monitor execution quality and operational KPIs while driving continuous improvements.
4/ Demand Planning & Inventory Management:
· Prepare and maintain monthly sales forecasts based on business demand, campaign plans, and latest business outlook.
· Update forecasts based on changes in business demand, Latest Estimate (LE), and commercial priorities.
· Review monthly replenishment plans and provide business recommendations to ensure sufficient inventory availability.
· Partner with Brand, Demand Planning, and Supply Chain teams to proactively manage inventory risks.
5/ Business Analysis & Reporting:
· Monitor channel performance, campaign effectiveness, and operational KPIs.
· Analyze business performance, identify opportunities and risks, and provide actionable recommendations.
· Prepare regular business updates and performance reports.
6/ Other Tasks:
· Support ad-hoc projects and assignments from the Online Manager as needed.
Requirements
2–4 years of experience in eCommerce, digital commerce, marketplace management, or online sales.
Experience managing one or more eCommerce channels (Shopee, Lazada, TikTok Shop, Social Commerce) is preferred.
Experience working with cross-functional teams and external agencies is an advantage.
Good understanding of eCommerce platforms, commercial campaigns, and online business operations.
Strong analytical skills with the ability to translate data into business insights and recommendations
Good commands of both written and oral presentation in English
