Your Tasks
As Senior Key Account Manager, E-Commerce, you will own the commercial performance of our E-Commerce channel, balancing sustainable growth with channel profitability. Working closely with the Head of E-Commerce, you will steer annual planning, forecasting and investment decisions, and act as the main link between internal teams, distributors and marketplace customers.
Commercial & channel management
Own channel sell-in and deliver the annual net sales target
Build and execute growth plans for Shopee and Lazada with distributors and marketplaces
Lead business reviews, spot opportunities and take corrective action
Budget & business planning
Own the channel budget, forecasting, accruals and investment governance
Maintain the marketing budget base file (MB Base File) and keep reporting accurate
Evaluate ROI and optimise resource allocation
Support annual planning, target setting and business cases
Distributor & cross-functional leadership
Align commercially with our distributor and hold it accountable to agreed KPIs
Drive sound forecasting, inventory management and sell-in execution
Partner with Supply Chain, Finance, Marketing, Demand Planning and Sales
Turn data into insights and clear recommendations
Team & marketplace management
Own governance and performance across Shopee and Lazada
Lead, coach and develop the team driving marketplace execution, GMV, traffic and conversion
Guide campaign planning, promotional strategy and assortment priorities
Keep key business metrics visible and reported on time
How success is measured
Collective target (70%): Net Sales 35% (EBIT as a gatekeeper) and Market Share 35%
Individual priority (30%): Sell-in and sell-out, and driving sales through Magic Formula and Availability
You will work with the Management Team, Beiersdorf colleagues, the EM and ASEAN E-Com team, distributors, marketplace customers and agencies/enablers.
Your Profile
Education
Bachelor's degree with a focus on Business or Marketing
Experience
8–10 years of E-Commerce marketing or brand management experience (mandatory)
Hands-on knowledge of online marketing and sales techniques
Skills
Strong interpersonal skills, with the ability to independently lead and motivate cross-functional and external teams
Strong problem-solving skills, able to translate analytical data into strategic ideas and concrete actions
Strong financial and analytical skills, paired with creative thinking
Customer-focused, with the ability to build credible relationships at all levels, internally and externally
Highly organised, able to prioritise, focus on key issues and simplify processes
Personal attributes
Decisive and driven by results and performance
Proactive self-starter who keeps their manager informed of progress
Manages time effectively in a challenging environment
Comfortable working with senior management and handling conflict and resistance
Committed, with a positive can-do attitude
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
Your responsible recruiter is Surya Debnath (surya.debnath@beiersdorf.com). Please apply online via the Beiersdorf Intranet.
