Your Tasks
We are looking for a young Marketing professional to join Beiersdorf Italy for a 6-month internship in our Labello Marketing Department. The candidate will support the marketing team on the following activities:
Support in the development and execution of the marketing plan, with a focus on promotions, launch strategies, and the implementation of a 360° communication plan.
Creation of dedicated communication materials, and updating of product technical specifications.
Development and adaptation of point-of-sale materials, in line with brand strategy and promotional activities.
Monitoring and analysis of market performance and competitive landscape, both from a quantitative perspective (sell-in & sell-out data analysis) and a qualitative one (e.g. activations, promotions, new product launches).
Preparation of presentations to support marketing activities.
Maintenance and updating of product-related information on the corporate website.
Support in the development of digital marketing plans, with a particular focus on influencer marketing.
Ongoing collaboration with Trade Marketing, Digital, and Planning teams to ensure a synergistic and integrated brand approach.
Your Profile
Fluent in English and Italian (both written and spoken)
Available to work full-time for a minimum of 6 months
Currently enrolled as a student and eligible for an academic internship
Strong passion for marketing and branding
Curious, open-minded, and eager to learn
Proactive, detail-oriented, and brings a positive, can-do attitude
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
