Your Tasks
Reporting to the Head of Customer Marketing, you will act as the critical link between Sales and Marketing, developing and executing best-in-class customer marketing activations that drive category growth, strengthen brand equity and deliver commercial outcomes across Australia and New Zealand.
You will play a key role in bringing brand strategies to life in-store, developing engaging shopper experiences, managing Point of Sale and Point of Purchase programs, and partnering closely with Sales, Consumer Marketing, Category Insights and Revenue Growth Management teams.
Key responsibilities
Developing retail environment activation plans aligned with brand direction and sales objectives across ANZ.
Executing customer marketing programs and shopper activations that drive conversion along the path to purchase.
Creating and managing POS/POP materials, trade promotions and customer support assets for new product launches.
Evaluating activation effectiveness and applying insights to optimise future performance and ROI.
Managing customer marketing budgets, trade expenditure reconciliation and financial reporting requirements.
Supporting business planning cycles and developing compelling presentations to internal and external stakeholders.
Collaborating across Sales, Marketing, Category Insights, Supply Chain and external suppliers to ensure flawless execution.
Your Profile
A degree in Business, Marketing or a related discipline.
1-2 years' experience in Customer Marketing, Marketing or Sales within FMCG.
Strong understanding of shopper marketing, brand activation and retail execution.
Excellent project management and organisational skills.
Strong analytical and financial acumen with the ability to assess ROI and business performance.
Outstanding communication and stakeholder management skills.
A proactive, hands-on approach with the ability to adapt and drive outcomes in a dynamic environment.
High attention to detail and the ability to manage multiple priorities simultaneously.
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
The Perks
Work from home 2 days per week
Onsite gym
5 min walk from Metro
Additional annual leave days
Access to Health and Wellbeing programs, including a subsidised Calm App subscription
Over $100 of free products every year
Internal mentoring program
Development plans to guide your career growth
Employee Referral Program
Your responsible recruiter is Surya Debnath (surya.debnath@beiersdorf.com). Please apply online via the Beiersdorf Intranet.
