MAIN PURPOSE OF THE JOB
This position will be responsible for driving the growth and excellence of GUE online business across key digital channels including Naver, and major e-retail partners. This role will focus on optimizing channel performance, executing e-CRM and digital campaign strategies, and ensuring the brand’s luxury image is consistently represented across all touchpoints with region/HQ collaboration.
Channel management for E-retail/ Naver channel
Develop, and execute online related E commerce marketing plans in line with brand’s objectives to achieve sales target and increase brand awareness.
Effective communicate and negotiate with all e-com partners.
Manage the target sales for online mall through the strategic plan, contents and promotions.
Manage and localize brand contents aligned for each channel environment.
Experience and handle all e-com channel work flow based on online customer journey.
E-commerce Business management (Planning/ Operation/ Analysis/ Report)
Naver & E-retailer channel experience is MUST
Set on-line sales target aligned with brand’s total sales target
Plan and execute online strategy for each different channels and look for new opportunity in e-com industry
Implement brand campaign to e-commerce channel with differentiate strategy
Strengthen and reinforce brand awareness by enhancing brand’s visibility and improving sales performance and developing premium service and experience.
Operate and merchandise brand products based on sales objectives, brand calendar and promotion with online competitive intelligence to maintain the brand’s competitive advantage
Drive sales performance through data analysis and online products placement management with optimizing customer experience
Forecast and manage e-com stock and closely communicate with SCM team
Handle logistics and delivery issue for e-business monitoring purpose
Manage e-com order related system with IT & logistics team
Effectively communicate and negotiate with retailer MDs, internal stakeholders, and external agency and region & HQ team
E-com Performance Media & Digital Marketing
Plan E-com channel on-site media strategy and execute action for brand awareness and sales
Collect and create related digital assets based on brand guide with HQ and region team
Monitor trends in competitors’ digital tools, trends and applications
Analyze and report digital actions on a monthly basis
Communicate & negotiate with digital agency and find out the best customer way to experience brand & drive sales.
Strategic communication with region/ HQ team
Proactively communicate with regaion/HQ whenever needed about market need, request and alignment, report
Follow up global and local e-business projects
University degree
4~8 years of e-com experience in the cosmetic or FMCG industry
Performance driven and strategic though to execute plan
Strong communication skills to interact with diverse partners and organization
Effective and professional communication skills in Korean and English
Proactive and positive attitude, team work focused, detail-oriented, passion for the brand
Cosmetics industry, interpersonal skills are the must.
Enjoys online related work and actively engages in digital communications.
Ability to handle multitude of projects and issues at one time
Hard Skill
Sales Analytics, Promotional Planning, Key Account Management, Data Analysis,Inventory Management System, Logistics Planning, Forecasting, Supply Chain Optimization, Customer Relationship Management.
Budget Management, Content Strategy, Digital Marketing, Digital Advertising, Digital Media Strategy, Search Engine Optimization, Customer Insights Analysis, Industry Trend Analysis.
Soft Skill
Stakeholder Management, Negotiation, Collaboration, Communication, Strategic Thinking, Decision Making, Customer Centricity, Problem Solving, Adaptability, Attention to Detail.
