Data from , an e-commerce intelligence platform that helps brands monitor and benchmark their online search visibility and retail media, shows two distinct retail media approaches across brands: continuous support across the year, or concentrated investment around a specific product launch.
Dolce & Gabbana had the strongest cumulative presence in global Sponsored Product Ads from January to August 2026. It appeared in every month and reached 42.4 cumulative share of voice points, ahead of Lancôme at 38.5 and Yves Saint Laurent at 32.2.
D&G, Lancôme, YSL, Hugo Boss and Dior were the brands investing the most consistently, appearing every month across the eight-month period. D&G and Lancôme also carried the highest average monthly shares, at 5.3% and 4.8%.
Rabanne was another strong recurring investor, appearing in six of the eight months and maintaining a share between 3.1% and 4.7% when active. Chanel also appeared in the six first months, but its presence declined from 6.2% in January to 2.0% in April before disappearing in July and August.
Then there are the brands that have been investing more sporadically to support a specific activation. Rituals invested more heavily in March to support The Ritual of Sakura Spring campaign, including line extensions and refills.
Loewe spiked in May with the Paula’s Ibiza collection fragrance drop while Hermès increased its retail media presence in June, when the brand was supporting the Barénia Pleine Fleur fragrance launch.
