Last week there were 121 new products added to Sephora US website across 52 brands. In the top ten brands with the most product launches we have three Korean brands (Biodance, Hanyul and Innisfree) showing how strongly K-Beauty continues to expand as well as two perfume brands that enter Sephora for the first time: Anecdotes by Artists and Cult Gaia.
Anecdotes by Artists is a new fragrance brand launching exclusively at Sephora which puts the perfumer at the front with its debut collection of three scents (also declined in travel spray and gift set) inspired by personal memories from perfumer Patricia Choux. Priced at $140 for 100ml, the brand will spotlight a different “perfumer artist” for each future collection, giving them full creative freedom to interpret their own stories into fragrance.
In September 2024, Los Angeles-based fashion brand Cult Gaia launched its fine fragrance collection with three inaugural scents: Zan, Mast, and Noor which are all now available at Sephora in 50ml format, travel set and gift set format. Positioned in the luxury niche market at 228$ for 50ml the line follows the label’s signature sculptural aesthetic with its architectural glass flacons.
Among the other brands in the top ten by number of launches Emi Jay comes first with 9 new products: a Dream Crème Hair Mask ($44), two new gift sets and six hair accessories.
Korean brand Biodance had 6 launches: two face creams at $32 (Collagen Peptide Jelly Capsule Cream at $32, and Caviar PDRN Jelly Capsule Cream), toner pads at $26 (Caviar PDRN Dual Gel Toner Pads ), $5 face masks (Rejuvenating Caviar PDRN Real Deep Mask) and two gift sets.
Hanyul, another Korean brand, launched three hydrogel sheet masks (Red Rice, Yuja and Artemisia) at $19 each as well as two best-seller gift sets priced at $25.
Dyson launched its new electric toothbrush with a camera based precision flosser priced at $499 as well as related consumables.
Amika launched five gift sets priced between $32 and $57 and Versace four perfume gift sets from $42 to $133.
Clinique also has three new gift sets priced from $20 to $50 while Innis Free launched two gift sets at $24 and $25 and a $17 green tea ceramide mist.
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