Last week, 87 new products were added to the Sephora US website across 44 brands.
D&G led with six launches, followed by Charlotte Tilbury and HUDA BEAUTY with five each. Jo Malone and TOM FORD each added four, while Crown Affair, Anastasia Beverly Hills, PHLUR, rhode and NATASHA DENONA each added three.
D&G added six fragrance gift, discovery and travel formats, including sets featuring My Devotion, Your Devotion, Light Blue and the Velvet Collection but no standalone fragrance was launched.
Charlotte Tilbury added five makeup products. The standout standalone product was the Hollywood Flawless Light Tricks Eyeshadow Palette at $68, a 12-shade palette. The other four launches were three makeup gift sets and the Hollywood Beauty Wonderland Advent Calendar, priced from $37 to $390.
HUDA BEAUTY added five products: three makeup sets priced at $29, $32 and $55, plus two fragrance and lip sets priced at $35 and $79. All five launches were set formats.
Jo Malone London added four fragrances. Whisky & Cedarwood was the only standalone new cologne, priced at $180 for 100ml, with pimento, whisky accord and cedarwood notes. The other three launches were fragrance gift and travel sets priced from $50 to $135.
TOM FORD added four products. Its two standalone makeup launches were the Architecture Radiance Highlighting Duo and the Architecture Soft Matte Contour Duo, both priced at $85. The other two launches were the Ombré Leather Eau de Parfum Set at $210 and the Private Blend Deluxe Discovery Set at $100.
Crown Affair added three hair gift sets priced from $76 to $272. The launches were existing haircare products repackaged for gifting.
Anastasia Beverly Hills added three limited-edition makeup sets: Completely Rose at $30, the Soft Kiss Edit lip balm trio at $32 and the Festive Dreams GLIDR trio at $49.
PHLUR added three Heavy Cream launches. The new Heavy Cream Eau de Parfum was priced at $99 for 50ml, with whipped cream, coconut cream, jasmine blossom and vanilla mousse notes. The Heavy Cream Body Butter was priced at $38, while the third launch was a travel spray iteration of the new scent.
rhode added three limited-edition launches: the Mini Bubble Bag at $32, the Pocket Pair Lip + Cheek Set at $38 and the Sugarmint Trio Skincare Set at $58.
NATASHA DENONA added three makeup gift sets, priced at $30, $30 and $64.
To get the detail of all weekly product launches at Sephora subscribe to my newsletter. Link below.
