Rituals experienced a 16% increase in net revenue in FY 2025, reaching €2.43 billion. This performance was notably driven by strong results in key European markets such as France, Italy, and the United Kingdom. An ambitious retail expansion strategy saw the opening of over 200 new boutiques globally last year. These included flagship locations on London’s Oxford Street and Zurich’s Bahnhofstrasse. Its store concept also evolved with the continued rollout of the experiential Mind Oasis format.
The company’s digital channel continued to gain substantial momentum, now representing more than 20% of total revenue. Online growth was not confined to Europe, with significant advances in Greater China and the Middle East. Product innovation remained a core pillar, with roughly 200 new launches across wellbeing and lifestyle categories. Furthermore, Rituals sold nearly 10m product refills, a 22% year-on-year increase, underscoring a shift in consumer habits.
Looking ahead, Founder and CEO Raymond Cloosterman has designated 2026 as an investment year. The agenda includes refurbishing 1,500 existing stores and accelerating expansion in Asia.
