I partnered with Spate, the leading AI-powered consumer trend intelligence platform, to do a deep dive of the online popularity of beauty groups in H1 2026 across TikTok, Instagram and Google.
Puig saw the combined popularity of all its beauty brands grow 8% in H1 2026 reaching 3bn making it the 7th largest listed beauty group by online popularity.
Puig’s online popularity was driven by Jean Paul Gaultier, which grew 34% versus H1 2025 representing 42% of the total group online popularity. Rabanne came in the second spot at 24% of the group popularity but decreasing 8% year-over-year. Carolina Herrera in third position was the other growth driver of the group surging 36% year-over-year to reach 10% of the total online group popularity. On the contrary, Charlotte Tilburry, which represented a similar share of the online group popularity, saw its popularity sharply decline by -31% year-over-year.
For a further deep dive on the most popular beauty groups and brands online in H1 26 download the Spate x Playbook of Beauty report BEAUTY’S GROWTH DRIVERS, BEYOND THE SALES NUMBERS: H1 2026.
