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South Korean cosmetics exports surpassed the $11bn milestone in 2025, recording $11.4bn in total shipments. That represents a 12.3% increase year-on-year, with monthly exports hitting record highs throughout the year and September alone exceeding $1.15bn.
South Korea’s premium fragrance market has doubled since 2019 to approximately $800m, according to Euromonitor. This is a remarkable development in a historically skincare-dominated beauty culture.