Category: China


  • China’s beauty market tilts toward home

    China’s beauty market, only second to the US at an estimated $77.3 billion in 2025 according to PwC, is undergoing a fundamental rebalancing. Its growth now trails the global average (4% CAGR 19-25), signaling not stagnation but a structural internal realignment. The long-standing dynamic where China was a net importer of prestige brands and an…