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China’s beauty industry is entering a new phase of growth. After expanding at a CAGR of 5.3% between 2019 and 2024 to reach an estimated €91bn in 2025, the market should accelerate to a 7.2% CAGR through 2029, hitting €121bn, according to China Insights Consultancy (CIC).
China’s beauty market, only second to the US at an estimated $77.3 billion in 2025 according to PwC, is undergoing a fundamental rebalancing. Its growth now trails the global average (4% CAGR 19-25), signaling not stagnation but a structural internal realignment. The long-standing dynamic where China was a net importer of prestige brands and an…