Last week, 33 new products were listed on Sephora US across 20 brands. amika led with four listings, followed by BYREDO with three, eight brands had two each. Among the standalone launches, HUDA BEAUTY’s powder bronzer was the most interesting launch.
HUDA BEAUTY’s Bronze Filter Palette ($49) brought four bronzing, contouring and finishing shades together in one new, standalone palette. The brand’s Dual-Ended Bronze & Contour Brush was listed at $29.
amika had four haircare launches: The Protector shampoo and conditioner at $30 each, plus the treatment at $34 and its mini at $16.
BYREDO’s three listings were all sets: The Discovery Collection ($65), Les Miniatures Eau de Parfum Set ($220), and Les Miniatures Candle Set ($135).
BROWN GIRL Jane’s ENCORE limited edition Eau de Parfum was listed as a 50ml bottle ($102) and a 10ml travel spray ($30).
MERIT’s New Wave L’Extrait de Parfum was listed at $92 for 30ml, alongside a travel-spray listing at $34. The full-size scent combines pink pepper and honeyed florals with benzoin and oakwood.
PHLUR’s new limited-edition Cashmere Frost Hair and Body Mist was listed at $39 for 237ml, with a 90ml mini at $26. Snowdrop, jasmine and silver aldehydes met cashmere woods.
Danessa Myricks Beauty added a true standalone launch the 18-shade, magnetic LIGHTWORK VIII Freedom Palette ($132) alongside Lip Gloss On Lock, a one-gloss-and-keychain kit ($26).
Gisou added a 15ml Mini Crème Brûlée Hair Perfume ($25), with brown sugar, whipped cream and vanilla notes, plus a Honey Gloss hair-mask duo ($46; $70 value).
KAYALI’s listings were two fragrance-and-lip-balm sets: Yummy Marshmallow Kiss and Yum Pistachio Gelato Kiss, each $42. The Marshmallow set includes a 10ml fragrance and 15g lip balm.
MILK MAKEUP’s two entries were gift sets: The Party Pair Lip + Cheek Blush Set ($34; $56 value) and The Milk VIPs Holiday Set ($48; $86 value).
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