Last week, 131 new products were added to the Sephora US website across 69 brands. Armani Beauty, tarte and Yves Saint Laurent lead with seven launches each, followed by Maison Margiela with six. Gucci and Valentino each add five products, while U Beauty, Burberry and Ariana Grande add four each.
Yves Saint Laurent adds two makeup products, the YSL Brewed Reflections Couture Face Palette at $85 and the YSL Candy Glaze Lip Gloss Stick Duo at $60 while its fragrance launches are mostly gift and travel-size iterations.
On the makeup front, Armani’s launches its Warm & Toasty Cheek Tint Longwear Liquid Blush Duo, a $55 limited-edition set with two full-size blushes. On the fragrance side Armani is launching a new iteration of Stronger With You (Stronger With You Spices With Black Pepper) as well as gift sets and travel formats of its existing perfumes.
tarte brings seven makeup launches, including the Face Card Never Declines CC Undereye Corrector & Brush Set at $32, the XOXO Blush & Glow Macaron Set at $42 and the You Know You Love Me Collector’s Vault at $62.
U Beauty adds four skincare gift sets. They include The Barrier Set for barrier support and makeup setting, The Foundational Serum, Moisturizer + Treatment Set, The Icons Serum + Moisturizer Set and The Super Sculpt Moisturizer + Treatment Set. Prices range from $98 to $172.
Maison Margiela adds six SCENTSORIUM parfums. This is the brand’s high fragrance collection launched this spring and now arriving at Sephora, with the 75ml format listed at $350.
Finally Gucci, Valentino, Ariana Grande, Burberry, and The 7 Virtues are all adding iterations of existing fragrances through gift sets, discovery sets and travel or sample sizes rather than launching new product.
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