Amorepacific reported Q2 2026 revenue of KRW 1,175.9bn (€729m), up 17.0% year on year. Operating profit climbed 59.3% to KRW 117.3bn (€72.7m), pushing the operating margin to 10.0% from 7.3%, while net income reached KRW 93.4bn (€57.9m). Korea remains the company’s largest market, but growth is increasingly being driven by the Americas and EMEA, while North Asia continues to soften.
Korea generated KRW 610.8bn (€378.7m) in revenue, up 10.3%, accounting for 52% of total sales. Sulwhasoo remained the leading domestic brand, representing 28% of Korean sales, although its share slipped by one percentage point from last year. Hera also eased by one point to 15%. The standout performer was Aestura, whose share rose from 7% to 10%, supported by strong demand for Atobarrier365 in multi-brand retailers and online.
International sales outpaced the domestic business, increasing 27.6% to KRW 551.6bn (€342.0m). The Americas delivered KRW 210.4bn (€130.4m), up an impressive 56.5%. Growth was broad-based, with COSRX, Laneige, Innisfree, Aestura, Sulwhasoo and Illiyoon all contributing across channels including Amazon, TikTok Shop and Sephora Mexico.
EMEA was the fastest-growing region, with revenue rising 63.3% to KRW 72.0bn (€44.6m). COSRX benefited from wider retail distribution, expansion into new markets and continued demand for its sun care range. Aestura extended its footprint through Sephora and KICKS, while Laneige and Innisfree gained traction through UK retail partners, Amazon UK and their core skincare franchises.
North Asia was the only region to decline, with revenue falling 6.2% to KRW 124.5bn (€77.2m). The drop mainly reflected ongoing channel optimisation in mainland China, Hong Kong SAR and Taiwan. There were still some bright spots—Laneige continued to perform well in multi-brand retailers, Ryo remained resilient in haircare, and Hera saw encouraging makeup sales—but the region is no longer the company’s primary growth driver.
Japan and APAC posted revenue growth of 19.3% to KRW 144.7bn (€89.7m). In Japan, Laneige, COSRX and Aestura continued to gain momentum through Donki, Qoo10, Rakuten and @cosme. Across the rest of APAC, growth was supported by Laneige’s makeup range, COSRX skincare, the launch of Sulwhasoo First Care, and Aestura’s expansion in Thailand and Vietnam.
The key takeaway is that Amorepacific’s international growth is becoming increasingly diversified. While China remains an important market, the company’s strongest momentum now comes from the West, where demand for K-Beauty continues to accelerate.
