Category: Ulta

  • Can Ulta rival with Sephora globally?

    Can Ulta rival with Sephora globally?

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    Ulta Beauty’s inaugural store in Mexico City, which opened in August 2025, represents more than a new location but signals a strategic pivot for Ulta. For decades, the American beauty retailer dominated its home market with a unique mass-to-prestige model and a very strong loyalty programme. Yet with 1,445 stores confined to the US, Ulta’s…