Borntostandout leads the K-Perfume wave
Historically not a major market for perfume, South Korea’s domestic fragrance market has developed rapidly since the pandemic mainly driven…
K-Beauty
K-Beauty
K-Beauty has not peaked in the US and may just be entering its next acceleration phase.
According to data from Spate, the AI-powered consumer trend intelligence platform, the online popularity of Korean skincare across Google, Instagram and TikTok grew 390% between September 2023 and July 2026.
K-Beauty
This could be the next wave of leading K-Beauty brands in the US
According to data from Spate, an AI-powered consumer trend intelligence platform that tracks Google searches and views on TikTok and…
K-Beauty grew 53% over the last year
K-Beauty global sales in value grew 53% between Q1 2025 and Q1 2026, according to NielsenIQ. The fastest growth came…
Women Gen Z are the biggest buyers of K-Beauty online
Data from Nielsen based on a European panel of consumers through the end of April shows the skincare categories each…