Category: Gen Alpha

  • Beauty’s new consumer is 8 years old: the rise of Gen Alpha

    Beauty’s new consumer is 8 years old: the rise of Gen Alpha

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    Data published by Ulta reveals consumers are engaging with beauty at an increasingly young age. The average starting age to use beauty products has plummeted from 18.7 for Boomers to just 8 years old for Gen Alpha. This represents a near five-year decline from Gen Z’s starting point of 12.8, a shift largely fuelled by…