CreatorIQ’s consolidated Earned Media Value scoring for the last twelve months gives us key insights on the skincare brands which got the most organic exposure on social media.
The United States is dominated by lifestyle and aesthetic-driven brands. Rhode secured the top spot by a large margin, leaving runner-up Summer Fridays trailing at 63 and Tatcha at 53.
In Europe, clinical heritage and accessible pharmacy brands lead a highly fragmented landscape. La Roche-Posay and CeraVe tie for the regional lead at 44, while the US champion Rhode experiences a steep transatlantic drop, with an index of just 32 overseas.
Rhode achieves its massive American scale through the deliberate curation of viral aesthetic trends and product scarcity, turning consumers into highly motivated brand advocates. In Europe, leaders like La Roche-Posay and CeraVe deploy a disciplined educational approach, prioritizing ingredient transparency and scientific validation through partnerships with dermatologists to maintain a strong defense against trend-driven market entrants.