Omani luxury house Amouage closed 2025 with global retail sales of $430m, a 66% surge that marks the strongest result in its 42-year history.
The performance was driven largely by the Exceptional Extraits line, featuring concentrations above 40% and price points near $550 with that collection alone accounted for just over a quarter of total sales.
Retail expansion played a critical role, with 13 new standalone boutiques opened across the US, Saudi Arabia and China, bringing the global network to 25.
Travel retail surged 94%, while the brand’s ultra-luxe Royal Drops offering at Harrods, priced at $40,000 per litre, continues to draw demand.
Geographically, half of sales still originate in the Middle East and Africa, with Europe contributing 25% but growing 70% in 2025. The US and China each sit in the low teens, suggesting considerable runway.
Amouage has now doubled in size since 2019, maintaining annual growth above 30% becoming a creative and cultural leader in the region.