Hermès reported full-year sales of €16bn, up 8.9% at constant exchange, although perfume and beauty diverged sharply from the group trajectory. The division contracted 8% against exceptionally high comparatives set by the Barénia womenswear fragrance launch in 2024. The division launched two new Eaux de Parfum Intenses, Terre d’Hermès in the first half and a second Barénia flanker in H2, alongside the introduction of Rouge Brillant Silky lipstick.
eather goods and saddlery, representing roughly half of group turnover, accelerated 13%. New silhouettes including So Médor and a reinterpreted Haut à Courroies à relier sustained demand as production capacity expanded. The 24th atelier opened in L’Isle-d’Espagnac and four further sites are scheduled through 2030.
Ready-to-wear advanced 6%, lifted by spring-summer 2026 menswear and Véronique Nichanian’s final collection after 37 years.
Silk and textiles rose 5% on colour and format innovation. Watches declined 2% for the year but returned to growth in H2; a Noirmont extension is planned. Jewellery, tableware and other métiers gained 11%, with high jewellery shown in Tokyo and groundwork begun on a second porcelain workshop in Couzeix.
All geographies grew. Americas advanced 12% with new stores in Scottsdale and Nashville. Europe ex-France grew 11% with Florence and Knokke boutiques reopening after renovation while the Middle East expanded 15%.
