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Category: Japan
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According to data from PwC, Japan’s cosmetics market, long the world’s third-largest, was overtaken by Brazil in 2023. Between 2019 and 2025, it stagnated posting a compound annual growth rate of 0.3% from 2019 to 2025 against a global growth rate of 5.3%. This is not a temporary slump but a reflection of deep-seated demographic…