Category: Douglas


  • The European beauty contender: can Douglas scale its advantage?

    In the European premium beauty retail market, a strategic contest is unfolding between Douglas, the continental leader and Sephora, the global challenger. Douglas, with over 1,940 stores across 19 countries, operates a physical network more than twice the size of Sephora’s. This scale, anchored by its Nocibé brand in France (554 stores) and strongholds in…