New data from Spate for October 2025 reveals a compelling dichotomy in French makeup consumption. The market is simultaneously embracing maximalist expression and a shift towards minimalist, skin-focused products.
A significant surge in searches defines the first trend, with consumers seeking overtly dramatic looks. Key terms driving this include “92i makeup” characterized by bronzed skin, elongated lashes, and thickened brows, and “Bratz lips,” emphasizing plump, glossy definition. Those two trends respectively saw an increase of respectively 20,000% and 9,800% in a year.
The explicit query “bold makeup” further underscores this demand for high-impact artistry.
Parallel to this, specialized eyelash enhancements maintain a strong foothold. Search interest extends beyond salon services to DIY solutions, with “lash extension kit,” “anime lash,” and “cluster lashes” all trending. This indicates a dedicated consumer segment investing in eye-centric drama.
Conversely, the data signals a rising counter-trend towards lightweight, corrective base products. Searches for “CC cream” and “color corrector” are growing, pointing to an increased priority for even-toned, natural-looking skin with minimal coverage. This suggests a discerning audience that may pair a bold lip or eye with a perfected, breathable complexion.
This data paints a story of duality: where unabashed aesthetic play coexists with a disciplined focus on skin health and subtlety. For brands, the imperative is to navigate this spectrum, offering both high-pigment statement products and intelligent, lightweight formulations.