Based on data from Pattern, the leading global ecommerce accelerator for brands, I ranked the top 15 fragrance searches on Amazon for Q1 2026 and a TV title now generates almost 7 times more searches than the word “Perfume” itself, 17.4m versus 2.6m.
“The Summer I Turned Pretty” is Prime Video’s coming-of-age series, based on Jenny Han’s books, and it is now the single biggest fragrance search term on Amazon with 17.4m searches, up 311%. The show itself doesn’t sell perfume, but a label called Just Juice does. It launched a line of scents named after the show’s settings and moments (Cousins Beach, Summer in Bloom, Bonfire Nights), priced around $10 and sold directly on Amazon, and the line took off on TikTok under #tsitp and #justjuicefragrance.
The other key trend is the rising popularity of pheromone perfume for women. “Pheromone Perfume For Woman” is up 1,186% to 1.0m, and “Pheromone Perfume For Women” is up 384% to 0.9m. Pheromone perfume isn’t new as an idea but it’s a roll-on, “skin scent” trend that’s been resurfacing on TikTok recently that is driving the interest.
Are TV shows and movies the new frontier for perfume licences? Given the success of “The Summer I Turned Pretty” perfume success and the launch of a Bridgerton perfume earlier this year I definitely think so.