Sa Sa International reported total turnover of HK$1,179.3m (€131.9m) for the quarter ended 30 June 2026, up 22.9% year-on-year.
Comparable offline sales in Hong Kong and Macao reached HK$900.5 million, up 31.0% from HK$687.4 million a year earlier, a figure the company attributes to gains across average transaction value, transaction count and items per basket. Offline sales in Southeast Asia rose 15.1% to HK$91.7 million.
Total number of stores held steady at 160 as of 30 June 2026, against 157 a year earlier and flat versus 31 March 2026. The company opened two new stores in Hong Kong and Macao over the quarter, reaching 87 while it closed two stores in Southeast Asia down to 73. The company opened a new branch at Pacific Mansion in Tsim Sha Tsui in June and expanded its MPM Plaza flagship in Mong Kok to 12,000 square feet in May. Sa Sa plans to open six to seven new stores in Hong Kong by the end of next quarter to meet consumer demand.
Total online sales fell 2.9% to HK$187.1 million as B2C sales grew 26.1% to HK$143.8 million, but B2B orders dropped 44.9% to HK$43.3 million as Sa Sa is deliberately redirecting lower-margin bulk orders toward inventory for offline and B2C channels, where margins are better.