Saturday, 8 August 2026
The beauty industry, decoded through data

Gen Z

L’Oréal and Puig fragrances are the best positioned among Gen Z
Fragrance

L’Oréal and Puig fragrances are the best positioned among Gen Z

Saint Laurent was the second favourite brand of all Western Europeans across all generations according to data from Perfumist, an app that tracks the preferences of more than three million…

July 14, 2026

Gen Z